Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world. This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population’s evolving needs and desires. We have designed The Demand Institute to provide an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.Read More
Driving Growth of New Energy Vehicles
China is the world's largest automotive market with more than 21 million sales in 2015. At the same time, many cities are experiencing high levels of pollution, and the central government's most recent 5-year plan emphasizes the importance of green energy, including new energy vehicles. Sales of new energy vehicles are growing quickly but still represent a small portion of the market. In this report, we show there is strong interest in new energy vehicles among Chinese consumers, particularly among the Connected Spenders. These consumers will account for the majority of consumption in China over the next decade, and their unique preferences will drive demand for new energy vehicles as well. We summarize those dynamics and discuss the implications for the auto industry.
And the global shift toward cashless consumer payments
Consumer demand for cashless payments is growing, driving a global movement towards financial inclusion. The technology that enables digital storage and exchange of money is transforming with the exploding growth of internet access and penetration of mobile devices. This is not only causing a major disruption in the cashless payment industry but also creating new complexities in the global payment systems. We summarize the drivers of this global shift, the major innovations and players leading the way, and the opportunities for consumer-facing businesses as they navigate the change.
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