Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world. This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population’s evolving needs and desires. We have designed The Demand Institute to provide an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.Read More
How the sharp contrast between successful and struggling communities is reshaping America
Transitioning to a consumer-led economy
It is widely considered that a successful transition to a consumption-led economy is essential for continued robust economic growth in China. We assess the likelihood of such a transition based on the historical experience of other economies, and what a successful transition would mean for growth in Chinese consumer spending. Business leaders must play an active role in a successful transition, alongside policy actions. We outline areas where businesses will have the greatest opportunity for contributing to a transition, to their benefit as well as that of the global economy.
Where America is Moving
Nearly half of all American households plan to move at some point in the future. While some will move for a larger or nicer home, or perhaps to purchase a home for the first time, three out of every four movers report that a location consideration is a reason for moving.
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