Skip to main content


How We Work

We are building new knowledge about emerging demand shifts in close collaboration with public and private sector organizations.

Learn more

Housing

U.S. Housing Demand: an integrated research program to forecast the next five years.

 

Download PDF

Worldwide

News

Dec 07, 2012
WSJ: Everybody Says You Should Downsize. Everybody May Be Wrong.

Moving to a smaller home is supposed to solve a lot of problems in retirement. But it doesn't always work out that way.

Read more
Sep 29, 2012
NBC News: The small towns where home price gains are big

Rusty Weston of 24/7 Wall St. cites Louise Keely, senior vice president at Nielsen’s The Demand Institute.

Read More
Sep 12, 2012
Webcast on the shifting nature of US housing demand

Louise Keely and Bart van Ark discuss The Demand Institute's projections of the US housing market recovery, how it will differ from previous recoveries, and implications for a broad range of consumer-facing industries.

Watch