Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world. This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population’s evolving needs and desires. We have designed The Demand Institute to provide an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.

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