Our preferred approach for building new knowledge is to convene coalitions of businesses, governments, NGOs, and academics with relevant expertise to collaborate with our teams as we describe and analyze important demand shifts. This model ensures that we are benefitting from the very best available thinking on a given topic as well as having a group of experts to pressure-test our findings and conclusions, and yet enables us to maintain our independence and neutrality.

Annual Fund

Charitable contributions to The Demand Institute play an essential role in sustaining our ability to analyze major demand shifts across countries and industries — and then make that work publicly available to public- and private-sector leaders to improve the quality of their decisions.  We welcome financial and/or pro-bono contributions from individuals, corporations, foundations, and government agencies that wish to support the work of The Demand Institute.

Our Annual Fund is an unrestricted fund that supports various programs at The Demand Institute, and therefore a donation to the Annual Fund provides our team with the flexibility to allocate your contribution to where it can create the most value in supporting our mission.

All Annual Fund donations will be recognized in our annual roll of donations, at the following categories and levels:

Chairman’s Circle: $25,000 or more
President’s Council: $10,000 to $24,999
Benefactor: $5,000 to $9,999
Patron: $2,500 to $4,999
Sponsor: $500 to $2,499
Friend: Any amount up to $499

The Demand Institute is a division of The Conference Board, which is a 501(c) 3 non-profit organization.  All financial contributions are fully deductible within the limits of the law.

Annual Fund contributions should be made payable to The Conference Board, which acts as the prime fiduciary for The Demand Institute. Checks can be mailed to:

The Demand Institute Annual Fund
The Conference Board
845 Third Avenue
New York, New York 10022

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The Demand Institute