Sarah Cummings is a Manager at The Demand Institute. Prior to this role, Sarah worked in Shanghai in Nielsen China’s Innovation Practice, a division of Nielsen focused on new product innovation. She led pricing and portfolio studies for major consumer packaged goods companies in China.

She has also worked in Beijing and Washington, DC, and has traveled to more than 70 countries. Sarah received her BA in China in the Global Economy from Hobart and William Smith Colleges in Geneva, New York.