Bill Matassoni is founder & CEO of The Glass House group. Mr. Matassoni started his career in management consulting in 1980, when he joined McKinsey & Company. He was a partner there for almost 20 years, focusing on the marketing of professional services. He was responsible for building McKinsey’s reputation and protecting its brand, which included publishing the McKinsey Quarterly. In doing so, he worked closely with many of his colleagues worldwide, including Tom Peters, Jon Katzenbach, Kenichi Ohmai, and John Hagel. He was also responsible for much of McKinsey’s internal communications. This included the creation of McKinsey’s systems to manage and disseminate its practice knowledge. He left McKinsey to join Mitchell Madison Group, a strategy consulting firm he helped to take public through its sale to USWeb/CKS in 1999.
Mr. Matassoni then joined The Boston Consulting Group, where, for five years, he headed a group responsible for innovation, marketing and communications. As at McKinsey, he worked closely with several of BCG’s thought leaders — George Stalk, Michael Silverstein, Philip Evans, Yves Morieux, Hal Sirkin and others — to develop their ideas and turn them into consulting assignments. Mr. Matassoni retired from BCG a few years ago and founded The Glass House Group, a consulting firm that helps professional service firms on branding and marketing issues.
Mr. Matassoni is a graduate of Phillips Andover (1964), Harvard College (BA Literature,1968) and Harvard Business School (MBA, 1975). He and his wife, Pamela, live in New Canaan, Connecticut in a “glass house” designed by Philip Johnson (the Boissonnas house). He is a member of the Board of Trustees of United Way of America and United Way Worldwide. He is also a senior advisor to Ashoka, an organization that invests in social entrepreneurs, and a member of the Board of Trustees of the Hudson Institute. He remains interested in the management and marketing of professional service firms and social marketing.